The beginning of a key chapter in the modernisation of the company. A number of successful collaborations with public and private sector bodies sees the company begin a new era of innovation for the electromechanical sector as a major force in markets at home and abroad. Renowned for the breadth and quality of its output, the company continues to develop, consolidating and reinforcing a distinctive identity within the industry. These years also see the start of building work at a new site, which forms the basis for the facilities used today.
1963 On 9 October 1963, 1,917 people are killed after a massive volume of earth and rock slides from the slopes of Monte Toc (1) into the basin of the reservoir below, causing a surge of water that inundates the foot of the valley, destroying the settlements in its path. The Pellizzari workshops and the Italian army’s Alpine Corps rush to help the national electricity provider, ENEL, set up an emergency pumping station.
1965 Accolades for Marelli’s motor coatings that start with the premise that a motor should be able to withstand a thousand hours of salt fog testing. Marelli set up and perfect a complex system for pre-treating exterior surfaces.
1966 As testimony to the company’s unrivalled technical expertise, it is asked to build two large 4,000-metric-horsepower motors for the city of Portland in Oregon, and to supply a number of components for three hydraulic pump stations for sprinkler irrigation in Slivo Pole in Bulgaria. The company is awarded the Gold Medal for Exports, in recognition of its success in markets outside of Italy.
1968 La Pellizzari informa, a newsletter for clients and public bodies, covering technical advances in the various sectors in which the company is active, is published for the first time. The company continues to engage with the wider social context, sponsoring an exhibition of work by on Achille Beltrame (2), which tours in Italy and abroad. The figures keep climbing: 585,000 pumps installed and three million motors sold.
1970 A new facility is built in Arzignano near Vicenza to house the former Pellizzari company (3), ensuring that the technical expertise built up by the business and its workers is not lost.
1972 The Finmeccanica Group (at that time a division of the IRI, Italy’s Institute of Industrial Reconstruction) rationalises its thermo-electro-mechanical operations, leading to the creation of the SIMEP company. The Arzignano plant is a hub for the mass production of electrical machinery, pumps and ventilation systems, benefiting from the proven expertise of Eletar (formerly Pellizzari), CGE and Ansaldo. At the plant, new motor prototypes are developed (in collaboration with the Asgen company of Genoa), new standards for documentation are established, new equipment is acquired and a complex, computerised, information and management system is developed to handle the new company’s management procedures. Asgen, part of the Finmeccanica Group, sets up its General Industrial Plant Division and its materials warehouse in Arzignano.
The company manufactures a range of off-the-shelf, three-phase electric motors (up to 125 metric horsepower) and medium-voltage alternators, along with a huge range of electric forklift motors, off-the-shelf DC motors (up to 50 metric horsepower), electric pumps and mid-sized centrifugal pumps. In addition, centrifugal and axial helical fans for industry and small custom-built electric motors are manufactured. This process of rationalising the product ranges extends to Italgrafo, Asgen and Termomeccanica Italiana. The last two have already established their industrial plant and electro-hydraulic plant divisions in Arzignano, to take advantage of the region’s skilled workforce (4).
1976 A monument is erected to the four Pellizzari workers shot by the Fascists on 30 March 1944 (5).
As the spiritual heirs of the Pellizzari workforce, Marelli Motori employees continue to observe a minute’s silence in memory of these tragic events.
1981 The various activities of the Arzignano site are incorporated into the newly established Ercole Marelli group (GIEM), which has been formed to build on a number of recent collaborations. GIEM brings together the Gerolimich-Cameli group, Unione Manifatturiere, Ansaldo Motori and Rotos Motori.
1989 GIEM is split into four sections: Marelli Macchine Elettriche (electrical machinery) which includes the Arzignano site, Marelli Ventilazione (fans and ventilation), Marelli Motori (motors) based at Sesto San Giovanni, and Marelli Automazione (automation). (6)