How to grow when your customer is an OEM




How to grow when your customer is an OEM

Marelli Motori has been invited to attend the 12th edition of the Aftermarket Business Platform held in Berlin, Germany, 17 – 19 October 2018.


One of the major macro-trends occurring in the B2B industry is the after-sales service growth.

Moving from products fix-and-sell dynamics to integrated product-service systems business models is strategically important in order to keep relationships and revenues going along the entire life-cycle of the products supplied.

More than 300 Service Business Leaders from all over Europe will meet in Berlin for a 3 day conference named “AFTER:MARKET”, to discuss the most valuable state-of-art solutions and best practices.

This year, Marelli Motori has been invited to share its experience. Andrea Magaldi, Services Business Development Manager, will explain “How to grow when your Customer is an OEM”, offering our view from strategic planning to tactical commercial actions to grow in markets where the components supplied are part of a more complex technological system, such as hydropower plants or cogeneration power stations.

Please join us in Berlin, you can find further info about this event at